97% of consumers begin a product search
using Google, Bing or Yahoo!
Let Us Get You There
Knowing where you are now is the first step to a successful SEO campaign. We then follow a 6-step approach:
- Website Audit
- Keyword Discovery
- Competitor Analysis
- Content Analysis
- Actionable Plan
- Execution and Feedback Loop
Are You on the Local Search Map?
According to ComScore, over 20% of all searches have localized keywords, which equates to about 3-billion localized Google Search queries each month. Companies that invest in local search marketing now will establish a huge, sustainable competitive advantage over other businesses in their locale.
With Google’s new Pidgeon update in the summer of 2014, it put even more emphasis on local search results. Today, when a search query is triggered, local search results dominate the page.
PAY-PER-CLICK (PPC) MANAGEMENT
PPC is a highly targeted way of driving quality traffic to your website. PPC is a very effective way to gain highly targeted traffic to your website immediately. Although it is not a great long term solution, pay-per-click guarantees your website will be visible when your audience is searching for your product or service.
We’ll work with you to:
- Select target keywords
- Create key messaging
- Pinpoint target locations
- Identify conversion or call-to-action metrics
For all web traffic, having Analytics is key. Google Analytics is a website analysis tool that helps you understand how your website is performing, so that you can turn your data into real, actionable, every-day tasks.
Black Chip Marketing has the expertise to take care of this, ensuring all website tracking software is properly installed, developing relevant reporting programs, and allowing for proper assessment and adjustments as needed.