SEARCH ENGINE MARKETING – Why should you care?

Being found in Google, Bing, Yahoo! is the number one traffic driver for businesses; its value is huge, as potential customers are looking for businesses – like yours! So Search Engine Marketing is critical to your business.

Prospects have two ways of finding you: either through Search Engine Optimization (SEO) or Pay-Per-Click (PPC). Paid search is immediate while SEO takes time, but can be extremely cost effective when done well. We can help you make those choices, and put your plan into action.

97% of consumers begin a product search
using Google, Bing or Yahoo!

Let Us Get You There

Knowing where you are now is the first step to a successful SEO campaign. We then follow a 6-step approach:

Website Audit
Keyword Discovery
Competitor Analysis
Content Analysis
Actionable Plan
Execution and Feedback Loop

Are You on the Local Search Map?

According to ComScore, over 20% of all searches have localized keywords, which equates to about 3-billion localized Google Search queries each month. Companies that invest in local search marketing now will establish a huge, sustainable competitive advantage over other businesses in their locale.

With Google’s new Pidgeon update in the summer of 2014, it put even more emphasis on local search results. Today, when a search query is triggered, local search results dominate the page.

PAY-PER-CLICK (PPC) MANAGEMENT

PPC is a highly targeted way of driving quality traffic to your website. PPC is a very effective way to gain highly targeted traffic to your website immediately. Although it is not a great long term solution, pay-per-click guarantees your website will be visible when your audience is searching for your product or service.

We’ll work with you to:

Select target keywords
Create key messaging
Pinpoint target locations
Identify conversion or call-to-action metrics

On Target!

GOOGLE ANALYTICS

For all web traffic, having Analytics is key. Google Analytics is a website analysis tool that helps you understand how your website is performing, so that you can turn your data into real, actionable, every-day tasks.

Black Chip Marketing has the expertise to take care of this, ensuring all website tracking software is properly installed, developing relevant reporting programs, and allowing for proper assessment and adjustments as needed.

Want to work with Black Chip?

Search Engine Marketing

Search Engine Optimization (SEO) is the technique used to help search engines find and rank a website, by developing a system of content such as web page, blogs, videos, and off-site articles that focus on keywords that identify your business’s’ core activity.

Paid Search, also known as Pay-Per-Click, is a form of advertising that puts your website at the top of the search results. Companies bid for keywords relevant to their business on a “pay-per-click” basis, which means you only pay for searchers who click on your advertisement.

Search Engine Optimization

It’s critical that your business be visible in Google, Bing and Yahoo. And more important, you need to be on page one because if you aren’t, you’re probably not going to be found. That’s because only 1 in 4 people search beyond the first page.

SEO, or search engine optimization, is an all-encompassing program that ties in your website structure, your on-site content, off-site content, keyword focus and your website’s authority to then determine where and how often you’ll appear in the SERPs (search engine results page).

Over 80% of all new Traffic Comes from Search Engines

Benefits of Organic SEO:

Increase your website’s visibility
Attracts motivated, qualified prospects
Increased revenue potential
Generate long-term traffic growth
Grow your brand

The Five Keys to SEO Success

Engineer or Re-Engineer your website for maximum online impact
Develop a focused, all-encompassing keyword list
Implement a comprehensive website optimization system
Produce a keyword-rich content plan – both on and off-site
Establish a strong social media marketing program

But at the core of SEO is keyword research. Without a dynamic keyword program in place, your SEO efforts will fall apart. Keyword phrases must be carefully selected and placed strategically throughout your site, and all other off-site content.

Remember, search engine optimization is part art, part science. An expert SEO professional has both technical and creative skills. And SEO is NOT something learned in just a year or two. It’s a very complex, ever-changing program that requires insight and a clear strategic focus to make it work.

Local Search Marketing

Are You on the Local Search Map?

According to ComScore, over 20% of all searches have localized keywords, which equates to about 3-billion localized Google Search queries each month. Companies that invest in local search now will establish a huge, sustainable competitive advantage over other businesses in their locale.

With Google’s new Pigeon update in the summer of 2014, it put even more emphasis on local search results. Today, when a search query is triggered, local search results dominate the page.

Why is Local Search Marketing Important?

70% of people online are shopping for local products and services, and with smart phone usage going up, that percentage only gets bigger, reinforcing the importance of local search.

For small and mid-sized businesses, local search marketing is critical to attract the best types of customers…the ones right in your own neighborhood.

The Local Search Process
Below are a few components that go into the Local Search Marketing process:

Search Engine Maps for Google, Bing and Yahoo
Review Sites such as Yelp
Yellow Page and Canada 411 directories
Local Directories
Business Directories
Niche, Industry Specific Directories
Local Business Associations and Chamber of Commerce

And it’s more than just getting listed. You need to make sure your listings are: claimed/verified, they are accurate, and then properly optimized.

Pay Per Click

Using this type of advertising allows you to quickly target the very people searching for your product or service. Combining this PPC Management with SEO services is the most powerful advertising channel you will be able to harness.

You can focus your market on a worldwide audience, or micro target individual cities and towns.

Benefits of using PPC are:

Get traffic immediately
Attract qualified, targeted prospects, helping drive sales and revenue

Managing Pay-Per-Click Ad Campaigns
Attaining success through PPC advertising begins with effective keyword research. After this then proper campaign targeting, and bid management impact the campaigns success. From analysis, you’ll discover the best revenue-generating keywords; however, this is an involved process and should be done by professionals, as much money has been wasted by those without a thorough understanding of the PPC process.

Successful PPC Campaigns have:

Extensive keyword analysis and selection
Proper bid price
Strong ad copy
Focused Ad distribution
Effective landing pages

Analytics

Can you image what would happen if you built a house with a poor foundation? Your walls would be out of square, floors would be sloped. Nothing would fit.

Well, that’s the same as trying to run your online business without having web analytics.

To Succeed Online, It’s Critical You Know:

How many people come to your site?

Visits – total number of visits to a site, or specific page
Unique visits – total number of unique visits
Page Views – total number of page views

Who are these people, what are they doing when they visit your site, and where do they go?

Bounce Rate – the percentage of visits where the visitor leaves your site after viewing only one page
Visitor Information – how many are new, where they are from, and the browsers they use
Top Entry and Exit Pages – good places to start optimizing your site
Conversion % – the traffic you have converted on your goal page, activities such as subscribe to a newsletter, or purchase a product
Registered User Tracking – understand what registered users do during each visit, where do they go, what do they search for
Site Search – understand what people are searching for when using your site, and what you have to fix or add to your site’s content
Click Paths – where visitors go when clicking through your site

Where and how are people coming to your site:

Referrers – allows you to get a clear picture of where your visitors are coming from, which can help you optimize your Lead Generation processes
Search Keywords – what keywords are visitors using to find you through various search engines such as Google or Bing

Once you have this key data, you can make informed decisions. You’ll be able to properly analyze visitor behavior, improve your conversions and maximize your ROI by identifying problem areas and fixing them. Overall, you’ll improve your website’s usability.

SEARCH ENGINE MARKETING – Why should you care?

97% of consumers begin a product search
using Google, Bing or Yahoo!

Are You on the Local Search Map?

PAY-PER-CLICK (PPC) MANAGEMENT

GOOGLE ANALYTICS

Want to work with Black Chip?

Search Engine Marketing

Search Engine Optimization

Local Search Marketing

Pay Per Click

Analytics

Quick Links

GET IN TOUCH

FOLLOW US

SEARCH ENGINE MARKETING – Why should you care?

97% of consumers begin a product search using Google, Bing or Yahoo!

Are You on the Local Search Map?

PAY-PER-CLICK (PPC) MANAGEMENT

GOOGLE ANALYTICS

Want to work with Black Chip?

Search Engine Marketing

Search Engine Optimization

Local Search Marketing

Pay Per Click

Analytics

Quick Links

GET IN TOUCH

FOLLOW US

— Need help? Email Us Here! Chat With Us Now!

97% of consumers begin a product search
using Google, Bing or Yahoo!