Five (5) Must Have Social Networking sites for your business:
Launched in June, 2011, Google+ had over one million business pages created in just the first six months. And in just over two years, Google+ has built this social network to more than 400 million users. And with this incredible growth, Google Plus is now on track to overtake Twitter as the world’s 2nd largest social media site.
Much like Facebook, Google+ lets businesses create pages and build relationships with new and current customers.
Today, businesses of all sizes and types use the social network generate leads, engage with clients and prospects, and develop a defined niche that helps to refine their product or service, and retain customers through direct engagement.
For business owners, developing a Google+ platform is a must.
With more than 600 million users, Facebook is simply a must for any business looking to promote their brand, engage with current clients, or generate new leads for their company. Opportunity is abundant when it comes to this social media platform. And there are a wide variety of effective social marketing tactics when developing a Facebook marketing campaign.
Why does Facebook Marketing Work?
- 51% of consumers are more likely to buy a product after liking a brand on Facebook.
- 56% of consumers are more likely to recommend a brand to a friend after liking the brand on Facebook.
Bottom line: Facebook influences purchasing behavior. We look at leveraging that influence so to strengthen and grow your business.
As the world’s largest professional networking social site, LinkedIn is not merely a social network for business users, but is also an online network of influential people from all over the planet.
Quite simply, LinkedIn helps you interact with the 120+ millions of other professionals in North America and around the globe.
Pinterest is simply a digital scrapbook, specifically an image-oriented network where you can assemble and organize anything visually appealing and want to show it to visitors online. Pinterest is also very effective for businesses who have visually appealing products.
You are able to “pin” or “like” images of items that you have interest in, and now companies are realizing the power of Pinterest. Why? Because Pinterest has now grown to over 10
A Picture is Worth a 1,000 Words
It certainly seems that Pinterest is proving this old saying correct, as images are the number one shared content online, and Pinterest is cashing in on this. And now companies have started to explore the benefits of Pinterest. As of Sept 2013, over 500,000 business accounts have been setup, 70 million users (up from 25 million a year ago), 35% of users are mobile only, and almost 80% of users are female.
With over two million active users, Twitter is ripe with marketing opportunities.
Why Twitter marketing works:
- 50% of people who follow a brand on Twitter are more likely to buy from that brand
- 60% of people are more likely to recommend a brand to a friend after following the brand on Twitter
Twitter can help you raise brand awareness, connect with current customers, and attract new ones.
Now, Twitter can be a controversial marketing tool, as on one hand, many companies have achieved a considerable amount of success on Twitter, marketing their products and services to people around the world and branding their business like never before. However, on the other hand, Twitter takes commitment, and anyone that thinks they’re going to see ridiculous ROI right away will be sadly disappointed.
But Twitter does offer its fair share of benefits to companies hoping to improve their market visibility.