Content is King
On the Internet, content always has been king, and always will be king. Content is what drives the Internet. This is what Bill Gates stated back in Jan, 1996:
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…Those who succeed will propel the Internet forward as a
marketplace of ideas, experiences, and products-a marketplace of content.
BUILDING BRAND – DRIVING TRAFFIC – INCREASING SALES
Content Marketing is a process of developing content in order to drive traffic, all with the end goal of attracting and converting prospects into customers.
This means creating content that is both valuable and free, using a strategy of attraction, engagement, and conversion.
Content Marketing accesses a variety of content types, such as blogs, videos, and social media to name just a few. And with an ultimate goal of driving a
profitable customer action, Content marketing could then be considered the art of communicating with your customers and prospects — without selling.