| On Page | Title Tags Do you have keywords in your title? | Clean URLs Use clean, SEO friendly URLs. | Duplicate Content Check for duplicate content. |
| On Page | Logos & Images Optimize your logo and other images. | non-www to www Ensure non-www to www redirect is setup. | Webmasters Setup Google Webmaster Tools & Ensure that Google can crawl your site properly. |
| On Page | Google Analytics Install Google Analytics Snippets | Indexable Menus Ensure your navigation menu items are indexable. | NAP = Google My Business Page Does NAP on website match Google Places? |
| On Page | City/Service Page Add city / service pages to your website. | Blog Does the website have a blog? | Mobile Responsive How Does Your Website Appear On Mobile? |
| Google+ Profile | Google Profile Do you have a Google+ Profile setup? | Google My Business Page Claim Claim your Google listing. | Google Profile + Google Plus Is your Google Local profile merged with the Google+ page? |
| Google+ Profile | Accurate Category Are you listed in the right category? | Accurate Listing Ensure that your business name is EXACTLY listed in Google Places. | Logos & Cover Photo Add your logo and cover photo. At least 5 more photos to optimize for the carousel. |
| Schema | Check Schema Test your website for existing schema. | Generate Schema Generate local and business schemas for your website. | Implement Schema Add Business Details In Schema. |
| Important Directories | Bing Create & Claim Listing on Bing. | ExpressUpdate Create & Claim Listing on ExpressUpdate | Yelp Create & Claim Listing On Yelp. |
| Citation | Top 50 Citation Submit To Top 50 Citation Sites. | Fix Listings Fix NAP For Wrong Citations. | Niche Specific Submit To Niche Specific Sites. |
| Citation | Hyper Local Submit To Hyperlocal Directories. | Competitor Citations Find Your Competitor’s Citations and Additional Sources | Modify Old Citations You can modify old or defunct citations. If a website has already cited an old address of your business. |
| Reviews | Negative Reviews Respond Back To Negative Reviews | Generate Reviews Ask Existing Customers To Leave A Review. | Make Easy To Review Make It Easy For Customers To Review You. |
| Conversion | Call To Action Is Your Call To Action Displayed Prominently? | Phone No Is The Phone Number Prominently Displayed? | Testimonials Display Testimonials / Reviews On Your Website |
| Social | Twitter Create A Twitter Profile | Facebook Create A Facebook Page | Foursquare Claim Your Venue On Foursquare |
