Social Media Marketing is another form of Internet marketing, accessing the most popular social media networks such as Facebook, MySpace, YouTube, Flicker and Google+. Social networks are accessible 24 hours a day, 7 days a week. And because of this, you can have a presence online anytime from anywhere.
Social media helps your business find new leads, and retain clients. Hundreds of millions of active users constantly engage in social media every day – and many of these could be customers of yours. Take note: while you may not be currently engaging with customers and prospects on these highly active social media networks, many of your competitors are!
However, Social Media Marketing must be approached differently than traditional marketing. The biggest single difference: you are creating relationships — NOT selling your business. You create and then cultivate these relationships.
1. Enhance your company’s reputation and highlight your brand
2. Connect easily and directly with current clients
3. Access to thousands of qualified prospects
4. Build inbound links to your website
5. Create a loyal online community
In creating your businesses’ Social Media strategic plan and the various opportunities available to your company, we would look at all the various platforms: Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube or Pinterest? We’ll work with you to understand your business and focus on the channels that your potential customers use most, then reaching them with messages that resonate.
• Target the top social media networks for your business
• Build out each specific platform, creating a home for your brand
• Develop creative, unique and relevant content for each platform
• Analyze your social engagement’s impact
• Identify and develop approved responses across all platforms
So just what is Social Media Marketing (SMM)?
Social Media Marketing is another form of Internet marketing, accessing the most popular social media networks such as Facebook, MySpace, YouTube, Flicker and Google+. Social networks are accessible 24 hours a day, 7 days a week. And because of this, you can have a presence online anytime from anywhere.
However, Social Media Marketing must be approached differently than traditional marketing. The biggest single difference: you are creating relationships — NOT selling your business. You create and then cultivate these relationships.
Why?
Because it’s that feeling of being part of your community that lends people to supporting your business or recommending your business to other people. It’s the Word-of-Mouth marketing at its best.
Social Media: Too Much Time – Too Much Effort?
Not!
Implementing social media marketing activities for your small business will take time. But you will find that it will grow quickly over time, if done properly. And it will have an immediate benefit.
Did you know that 26% of small businesses today are spending an hour or more on various social media websites. Your competitors are doing it – why not you?
You can’t afford NOT TO get your business involved.
Getting Started in 4 Simple Steps
Five (5) Must Have Social Networking sites for your business:
Google+
Launched in June, 2011, Google+ had over one million business pages created in just the first six months. And in just over two years, Google+ has built this social network to more than 400 million users. And with this incredible growth, Google Plus is now on track to overtake Twitter as the world’s 2nd largest social media site.
Much like Facebook, Google+ lets businesses create pages and build relationships with new and current customers.
Today, businesses of all sizes and types use the social network generate leads, engage with clients and prospects, and develop a defined niche that helps to refine their product or service, and retain customers through direct engagement.
For business owners, developing a Google+ platform is a must.
Facebook
With more than 600 million users, Facebook is simply a must for any business looking to promote their brand, engage with current clients, or generate new leads for their company. Opportunity is abundant when it comes to this social media platform. And there are a wide variety of effective social marketing tactics when developing a Facebook marketing campaign.
Why does Facebook Marketing Work?
Bottom line: Facebook influences purchasing behavior. We look at leveraging that influence so to strengthen and grow your business.
LinkedIn
As the world’s largest professional networking social site, LinkedIn is not merely a social network for business users, but is also an online network of influential people from all over the planet.
Quite simply, LinkedIn helps you interact with the 120+ millions of other professionals in North America and around the globe.
Pinterest
Pinterest is simply a digital scrapbook, specifically an image-oriented network where you can assemble and organize anything visually appealing and want to show it to visitors online. Pinterest is also very effective for businesses who have visually appealing products.
You are able to “pin” or “like” images of items that you have interest in, and now companies are realizing the power of Pinterest. Why? Because Pinterest has now grown to over 10
A Picture is Worth a 1,000 Words
It certainly seems that Pinterest is proving this old saying correct, as images are the number one shared content online, and Pinterest is cashing in on this. And now companies have started to explore the benefits of Pinterest. As of Sept 2013, over 500,000 business accounts have been setup, 70 million users (up from 25 million a year ago), 35% of users are mobile only, and almost 80% of users are female.
With over two million active users, Twitter is ripe with marketing opportunities.
Why Twitter marketing works:
Twitter can help you raise brand awareness, connect with current customers, and attract new ones.
Now, Twitter can be a controversial marketing tool, as on one hand, many companies have achieved a considerable amount of success on Twitter, marketing their products and services to people around the world and branding their business like never before. However, on the other hand, Twitter takes commitment, and anyone that thinks they’re going to see ridiculous ROI right away will be sadly disappointed.
But Twitter does offer its fair share of benefits to companies hoping to improve their market visibility.
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